This area of your homepage is your designated space to tell your customers about your business. You can use this opportunity to legitimize your online store by telling your visitors how long you’ve been in business, provide them with more detail about your store, or link to some of your most popular products or brands. Tell them why they should buy from you, and what sets you apart from your competition.

This section of your homepage should not be deleted! Search engines look for text content and links within your pages to determine what information is on your site and how to navigate through it. If your homepage is full of large images, but little or no content, search engine bots see nothing. Be clear about what it is that you specialize in, and what sort of products/services your visitors can expect to find throughout your site by using words.

This area can also be used to summarize your "About Us" page. The content in this section should be rich in keywords, but should also be delivered in layman’s terms. Highlight information that is relevant to your customer and understandable from their point of view. You should take care to avoid “keyword stuffing", but to also use clear, keyword-rich, descriptive sentences and make sure this area contains no less than 250 words. If you’re not sure which keywords to use, we can help with that.

When writing content for this page, and any other pages, make sure the content you’re drafting is relevant to the page itself. A good homepage should have descriptive text about your company, your products, policies, & services. You may have a landing page for a top-level category; the content on that page should be relevant to that category.

To learn more about our recommended SEO and Marketing strategies, visit our blog. To find out how we can help you achieve your SEO goals, please take a look at our Search Engine Marketing services, and get in touch with our team.